"All-Day Moisturizer Lotion formulated for Tanners." This is a lotion that was created for those who tan, although it works equally as well for non-tanners. The formula does wonders for rehydrating your skin and giving you quality results fast. As a tanner you will find the added tan extending quality a great advantage when it comes to extending the length of your tan. Everyone desires soft smooth skin and the abililty to get rid of dry cracked skin, well this it is the moisturizer that will do that as well as helping you extend the life of your tan.